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Who are we?

We are a dedicated team of property management and real estate experts in Madison, Wisconsin, striving to cultivate an environment where innovation, integrity, and compassion thrive. As a locally owned and operated team, our strength lies in the meaningful connections we build within the community. By fulfilling dreams and shaping futures, we help residents buy and sell houses, one property at a time. Whether you're looking to buy your dream house or sell your current property, our comprehensive services cater to both homeowners and tenants, ensuring seamless property transactions and management with a focus on excellence and trust.
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Trailblazing Wisconsin Real Estate

We aim to lead the Wisconsin real estate industry by freeing people from debt, providing clean and safe housing, facilitating homeownership, creating investment opportunities, and helping others build long-term wealth. Our mission is to transform the real estate landscape in Madison and beyond, ensuring quality housing to any resident.

 

Our Values

Put Others First

We measure success by the value we create for others. We serve with generosity and selflessness. We believe that value flows back naturally when we focus on helping others without seeking personal gain.

Act with Integrity

Integrity means doing what's right, even in uncomfortable situations. We're honest, dependable, and accountable, choosing transparency and care over shortcuts to build lasting trust with those we serve.

Love Your Neighbor

We honor and empower others inside and outside the team. We help each other grow by providing education opportunities. In times of loss, pain, or when mistakes are made, we focus on compassion because we are committed to building a culture of growth and unwavering support.

Humility in Action

We are willing to ask for help when facing challenges, uncertainties, or ethical dilemmas. We seek insight from each other and from external voices, realizing that we become stronger and more capable when we’re open to others’ guidance.

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Quality housing solutions for everyone

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Our acquisitions process helps free people from debt caused by financial and housing challenges by providing tailored solutions that meet the seller’s unique needs.

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Our rentals provide a clean, safe housing by restoring properties to deliver our residents a higher quality of living and comfort

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Our home renovation projects improve existing communities by renovating run-down, unsafe housing to create exceptional places to live

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Our rent-to-own properties facilitate homeownership through financial education and housing opportunities that position our tenant buyers to build equity while improving their financial well-being

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Our wholesale business helps create investment opportunities so that active investors can improve their communities and build financial freedom through real estate.

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Our private lending opportunities help others build long-term wealth by creating passive investment vehicles so everyone in our sphere has access to reliable investments.

Meet The Founders

 

Meet Joe Miller, a visionary whose real estate journey began to unfold during his final semester at UW-Madison, where he earned his degree in international business.

Leveraging his passion for the real estate industry, Joe took the entrepreneurial leap upon graduation, founding Miller Flipped Properties. This venture eventually joined forces with Rock Solid Homes, culminating in the creation of ReZen, a down-to-earth and customer-centric real estate enterprise.

At the helm of ReZen, Joe invests the majority of his time in steering the company toward success and relentlessly pursuing customer satisfaction. His conscientious attitude and business acumen have played a pivotal role in shaping ReZen's trajectory in the competitive real estate market.

Beyond the office, Joe finds solace and exhilaration in sailing on the serene waters of Lake Mendota during the warm summers. When the snow blankets the landscape in winter, you'll likely find him carving through slopes all over, fueled by his passion for snowboarding.

Joe's story is one of ambition, innovation, and a steadfast commitment to doing what is right. As the driving force behind ReZen, he continues to navigate the ever-evolving landscape of the industry, standing on business and making it a priority to be as transparent as we can with our customers.

 

Meet Kent McDonell, an engineer turned real estate entrepreneur, whose journey took a transformative turn when he purchased his first investment property in 2019.

From hands-on involvement in flips and rentals to becoming a key player in building ReZen alongside Joe, Kent brings a wealth of experience to the team.

Kent's expertise lies in finance, system development, and the adept management of diverse remodeling projects that unfold concurrently. He acts as a visionary for the team, shaping the team's strategies with his positive attitude and creativity.

Beyond the world of real estate, Kent loves spending time with his wife and sons, as well as serving at church and engaging in endurance race training.

Our History

A brief history of what companies came together to create ReZen

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2024

ReZen Residential Created

Rising Tide WI (RTW) rebrands as ReZen Residential

2024

ReZen Revive Founded

Miller Flipped Properties and Rock Solid Homes merge

2023

ReZen Property Management Founded

Founded to manage owned real estate properties

2023

ReZen LLC Founded

Founded as a parent company to create cohesion between RSH and MFP and RTW to have multiple brands working together to provide better, more comprehensive services

2022

Rising Tide Wisconsin Founded (RTW)

Founded to provide safe and clean rental housing for the local community

2021

Miller Flipped Properties (MFP) Founded

Founded as an acquisitions and wholesale company to provide flexible and unique solutions for property owners all over southern Wisconsin

2021

Rock Solid Homes (RSH) Founded

Founded to help Madison homeowners find the best solution to sell their home.

General Information

Office Phone-1

(608) 492-2410

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8:00AM-4:30PM, Monday-Friday

Location

14 Ellis Potter Court, Suite 101, Madison, WI