Virtual Staging 101

In today's real estate market, making a memorable first impression is more important than ever. With the advent of digital tools and technology, sellers now have innovative ways to showcase their properties, one of which is virtual staging. This blog delves into what virtual staging is, the intricacies of implementing it, and the various avenues available for those considering this modern approach to enhance their property's appeal. From DIY options to professional services, we'll explore how virtual staging can transform your listing and captivate potential buyers. We aim to provide a clear, step-by-step guide that answers your questions and illustrates the benefits of this powerful selling tool.

Step 1: Introduction to Virtual Staging

What is Virtual Staging?

Virtual staging is the process of using digital tools to furnish and decorate a property’s photos. It allows sellers to present their homes in the best possible light, without the physical effort or expense of traditional staging. This technique can significantly enhance the attractiveness of a listing by showing potential buyers a property’s potential.

Does staging furniture stay with the house?

In traditional physical staging, the furniture and decor used are typically rented (or lent by the agent/realtor) and removed once the home is sold. Similarly, in virtual staging, the digital furnishings do not exist in reality and, therefore, do not come with the house. It’s crucial to communicate this clearly to potential buyers to avoid any misunderstandings.

Is staging the same as interior design?

Staging and interior design serve different purposes. Staging is aimed at making the home appealing to the highest number of potential buyers, often using neutral designs to envision themselves in the space. Interior design, however, is personalized and focuses on creating a specific aesthetic or functionality for the homeowner's taste and lifestyle.

Step 2: The Virtual Staging Process

How does virtual staging work?

The process begins with high-quality photographs of an empty or furnished property. Digital artists then use specialized software to insert furniture, decor, and even paint colors into the images, transforming the space to appear more appealing and lived-in. This digital makeover helps buyers visualize themselves in the home.

Step 3: Comparing Staging Options

What is the difference between physical and virtual staging?

Physical staging involves either borrowing or renting furniture and decor to physically arrange in a home before showing it to potential buyers. Virtual staging, on the other hand, accomplishes this digitally, allowing for a wider range of styles and arrangements without the physical labor or time commitment.

Step 4: Cost Considerations

Is virtual staging expensive?

Virtual staging is generally less expensive than its physical counterpart. While prices can vary based on the quality of services and the number of rooms to be staged, it offers a cost-effective solution for enhancing your property’s appeal.

Step 5: Market Impact

Do virtually staged homes sell faster?

There's evidence to suggest that well-staged homes, including those staged virtually, can sell faster. This is because they present a more attractive, move-in-ready image that can appeal to a broader range of buyers.

Step 6: DIY Virtual Staging

How do you virtually stage a house?

To virtually stage a house on your own, you’ll need access to staging software where you can upload photos of your rooms and select from a variety of furnishings and decor to add to your spaces. It requires a good eye for design and some technical skills.

What software do people use for virtual staging?

Several software options are available for virtual staging, ranging from user-friendly apps like Homestyler to more professional-grade tools like Virtual Stager. The choice depends on your budget, the level of realism you’re aiming for, and your comfort with design software.

Is the Homestyler app free?

Homestyler offers a free version with basic features, which can be sufficient for simple staging needs. However, more advanced features and a wider selection of furnishings may require a paid subscription.

Step 7: Staging Specifics (Virtual)

How do you virtually stage a living room?

Virtually staging a living room involves selecting digital furniture and decor that complement the space's dimensions and natural light. Start by choosing a focal point, such as a fireplace or a large window, and arrange furniture around it in a way that maximizes the flow of the room. Utilize software that allows for customization of items to match the room’s style, ensuring the staged living room is both inviting and realistic.

How do you stage a bedroom for pictures?

When staging a bedroom for pictures, create a calm, welcoming atmosphere. A neatly made bed, with simple, attractive bedding, is key. Add in a few decorative touches, such as pillows or a throw, but avoid showing personal items and clutter. Portray the room as well-lit, with natural-looking light if possible.

How to stage a house for realtor photos?

To stage a house for realtor photos, focus on decluttering and cleaning thoroughly so you have a nice blank canvas to work with. Starting with a clean, uncluttered space is essential for virtual staging. Also consider minor repairs or upgrades that could improve the overall appearance of photos (and minimize editing), like upgrading lighting fixtures or touching up cracks in the walls.

What is the best order for real estate photos?

The best order for real estate photos typically starts with the exterior of the home, followed by common areas like the living room and kitchen, then bedrooms and bathrooms, and ends with any special features or outdoor spaces. This sequence helps tell a story, guiding potential buyers through the home virtually.

Does staging include painting?

In traditional physical staging, painting can be a recommended step to refresh the home and make it more appealing. In virtual staging, wall colors can be altered digitally to show the potential of a space without the need for physical painting.

How do you take good staging pictures?

Taking good staging pictures requires a quality camera, proper lighting, and an understanding of angles. Photograph each room at eye level, using natural light when possible, and avoid using wide-angle lenses that can distort the room's proportions.

How do I choose art for staging?

Select art that complements the room's color scheme and style, aiming for pieces that are neutral and appealing to a broad audience. Avoid personal or controversial artwork to maintain a universally appealing aesthetic.

Step 8: Professional Virtual Staging Services

How much does virtual staging cost per photo?

Costs can vary widely but expect to pay anywhere from $25 to $100 per photo for professional virtual staging services. Prices depend on the complexity of the project and the reputation of the staging company.

When should I hire a professional to virtually stage my house?

Hiring a professional for virtual staging is advisable when:

• You lack the time or skills to do it yourself effectively.
• The property’s listing would significantly benefit from high-quality, realistic staging to stand out in competitive markets.
• You want to showcase multiple design options to appeal to a wider range of buyer tastes.
• The cost of hiring a professional is justified by the potential increase in the property's selling price or decreased time on the market.

A professional virtual stager can provide a level of quality and realism in the staging that can greatly enhance the appeal of your property to potential buyers, making it a worthwhile investment in many cases.

Step 9: Exploring Alternatives and Tools

What is the alternative to virtual staging?

An alternative to virtual staging is virtual renovation, where not only furniture and decor are digitally added but significant alterations are made to show potential changes, such as removing walls or changing flooring. This can be particularly appealing for properties that require updates or for showcasing various renovation possibilities to buyers.

Is VisualStager free?

VisualStager is a tool for DIY virtual staging but it is not free. It typically operates on a pay-per-image model, offering packages that vary in price. This flexibility allows sellers to choose how many rooms to virtually stage based on their budget and needs.

Which photo editor is 100% free?

For basic photo editing needs, tools like GIMP (GNU Image Manipulation Program) offer a robust, 100% free option. While not specifically designed for virtual staging, GIMP can be used for enhancing real estate photos, such as adjusting brightness or cropping, before the virtual staging process.

Do realtors use Matterport?

Many realtors use Matterport to create 3D virtual tours of listings. This technology allows potential buyers to virtually walk through the home, providing a comprehensive view of the space that goes beyond traditional photos or video tours.